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PRINT
ADVERTISING
Client:
SMG
Title:
John Paul Jones Arena
Payne,
Ross' marketing campaign for the new
John Paul Jones Arena leveraged celebrity
notoriety to grab attention, with ads
focused specifically on the venue itself.
Full-page ads were also inserted in
local publications and venue promotion
magazines with high circulation such
as Venues Today and Pollstar.
The result: Promoters continue to book
"top acts" at John Paul Jones
arena, exceeding SMG's expectations.
And, The John Paul Jones Arena was voted
the Best New Concert Venue of 2006 by
industry influencers and the editors
of Pollstar magazine.
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