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PRINT
ADVERTISING
Client:
UVa - Darden Executive Education
Title:
"Assumptions"
When
the time came to find a new way to update
the Darden Graduate School of Business'
Executive Education campaign, Payne,
Ross found an unexpected way to show
professionals what the program was all
about. Each ad became a graphic illustration
of what can happen when we discard conventional
thinking - just as a successful executive
needs to do when managing a growing
business. The result? Applications are
up and so is the level of enthusiasm
for this one-of-a-kind program.
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