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MULTIMEDIA
Client:
Klöckner Pentaplast of America,
Inc.
Title:
"Global Solutions"
Type:
Animated Film
Payne, Ross created an integrated campaign
leading up to Pack Expo International
'06 culminating in an animated presentation
of Klöckner Pentaplast's new products
that stopped show attendees in their
tracks. The film allowed the company
to reconnect with existing customers
while also reaching out to new customers,
informing them of new & existing
products and reinforcing the company's
global and comprehensive message. The
kpA booth generated over 275 qualified
new leads. The company continues to
reap the benefits of a 20% increase
in hits to its global website and convert
leads generated at the show into new
customers.
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