Bank at home. No really.

While a lot of big banks work to create a home town feel, very few truly are. Their buildings are here but their headquarters are far away. But not all banks take your money elsewhere.

Fifteen years ago, we were approached to create an identity and launch a true community bank—Virginia National Bank. We wanted to create a strong foundation that communicated the bank’s independence and stability as well as a local tone of voice. Ads, direct mail, website, and printed material all featured the advantages of a local bank with access to decision makers and a community spirit.

scope of work

  • brand identity & strategy
  • brochures
  • direct mail
  • print advertising
  • public relations
  • website