How do you get a world of talent under one roof?
The Police, Bruce Springsteen, Cirque du Soleil, and a guy named Dave.
SMG, an events management firm, was selected as the managing firm for the John Paul Jones Arena at the University of Virginia and Payne, Ross & Associates was selected to brand and market the new sports and entertainment venue. We were tasked with creating awareness of the John Paul Jones Arena (JPJ) as a desirable venue in the mid-Atlantic region for world-class talent. We also needed to generate interest on a national scale with promoters to book entertainment at JPJ.
Today, the arena has not only secured a stronghold as a destination, it has logged sold-out shows and has exceeded their projected booking goals by 20%. It looks like there’s no where else entertainers would rather be – and we are glad we could make the introduction.
"The John Paul Jones Arena was voted the Best New Concert Venue of 2006 by industry influencers and the editors of Pollstar magazine. Today, the arena has not only secured a stronghold as a destination, it has logged sold-out shows and has exceeded their projected booking goals by 20%. We couldn’t have reached this success without Payne, Ross’ creativity and marketing strategies. Thank you for all of your hard work and dedication to our success."
SMG Management, John Paul Jones Arena
scope of work
- advertising (regional & national)
- promotional items
- public relations