Find your Future.

It’s amazing how many resources for our community we discovered under one roof. Piedmont Virginia Community College (PVCC) is one of the leading community colleges in the mid-Atlantic region. Still, their state funding is largely dependent on attendance rates. So, there is a constant need to encourage enrollment through a targeted marketing campaign. A multimedia campaign was developed with a specific message that ran across all media. “Find your future” was brought to life in TV, print and radio commercials utilizing current students in a virtual world that changed as they expressed their dreams. The work won a Gold Medallion Award in the National Council for Marketing and Public Relations Conference.

scope of work

  • broadcast radio
  • broadcast TV
  • campaign identity & graphics