Keswick Hall came to Payne, Ross with the objective of sharing the essence of the Keswick experience with a new audience. The challenge was to avoid the clichés and low production values of “destination videos” and create something that would not be dated. The result was a high-concept short film that took a snapshot of a couple sneaking away on a weekend getaway.
The video was promoted to travel agents, meeting planners and leisure travelers through an online and print advertising campaign and received a standing ovation when played at a gathering of Orient Express Hotel managers.
scope of work
- direct mail
- email campaigns
- print & online advertising