Innovative healthcare delivery.
Established to fill a vital gap in the healthcare system, Grand-Aides provides aid to those who require at-home assistance but may not need a doctor. Under close supervision by a nurse or physician, Grand-Aides staffers provide transitional – hospital discharge – and chronic disease management, as well as primary and preventive intervention to improve access to needed care and reduce unnecessary emergency, clinic and hospital visits, reducing costs. Payne, Ross developed a clean, descriptive logo and website to act as a portal for their company.
We consciously avoided some traditional healthcare design looks, while developing a logo with health iconography and a modern feel. The plus sign represents the unity of Grand-Aides―patients working in collaboration with Grand-Aides and with care teams.
scope of work
- brand identity
- promotional items