From the roadside to the digital super highway.

Every business has a great story. Some are truly a slice of Americana. The Farm Basket started out of the back of a truck as a roadside fruit stand in 1964. The business grew through hard work and word of mouth to more than just fruit and more than just a truck. Today, Farm Basket has grown to become a premier destination in Central Virginia for specialty food items and unique gifts for the home and garden. With the goal of increasing sales and expanding their customer base, PRA designed their first e-commerce website to serve and build their brand in a brave new world. Translating this level of customer service and attention to detail to the online store, PRA incorporated their signature green apple and playful nature, creating a place that is worth getting lost in every day.

scope of work

  • brand strategy
  • catalogs
  • direct mail
  • print & online advertising
  • website