Service is a commodity too.

Communicating brand value in a commodity market isn’t easy, but Culpeper Wood Preservers President Josh Daniels challenged PRA to do just that. We started by talking to customers and potential customers to gather candid impressions of Culpeper’s pressure treated lumber products, and the industry in particular. Turns out that good old-fashioned customer service was crucial. PRA developed a brand identity that communicated their unique point of difference – a commitment to serve the independent dealer only. Culpeper now stands apart from it competitors.

scope of work

  • brand identity
  • point of sales displays
  • product catalog
  • promotional items
  • sales brochure
  • trade show displays
  • website