You’ve never looked better.

ACAC fitness and wellness centers spent 25 years establishing a higher standard of health club in the mid-Atlantic region. Still, their brand lagged behind their corporate standard. To position themselves for growth in the competitive fitness center industry, PRA updated their brand and provided a theme for all centers: “Live your best.” This tagline accompanied a style guide and branding materials designed to inspire all age groups and fitness levels. A message that they can grow (healthfully) for years to come.

"Payne, Ross has a very talented team in place. They are excellent at identifying the core of what you need, bringing a fresh perspective to things, and generating ideas that get results. In every instance their communication with us has been clear and the delivery of the product has been on time and as promised."

John Greene, V.P. Marketing

ACAC Fitness & Wellness Centers

scope of work

  • identity
  • brand strategy & guidelines
  • broadcast TV
  • print
  • promotional items