PRINT & ONLINE ADVERTISING
Client: SMG
Title: John Paul Jones Arena
Payne, Ross' marketing campaign for the new John Paul Jones Arena leveraged celebrity notoriety to grab attention, with ads focused specifically on the venue itself. Full-page ads were also inserted in local publications and venue promotion magazines with high circulation such as Venues Today and Pollstar.
The result: Promoters continue to book "top acts" at John Paul Jones arena, exceeding SMG's expectations. And, The John Paul Jones Arena was voted the Best New Concert Venue of 2006 by industry influencers and the editors of Pollstar magazine.
