PRINT & ONLINE ADVERTISING
Client: Thomas Jefferson Foundation
Title: "Jefferson Experience"
Monticello approached Payne, Ross with an unusual challenge: to increase visitor numbers for one of the most famous homes in America. Trying to buck a national downward trend in historic destination travel, Monticello had come to the realization that the formula that had worked for them for a generation was in need of re-evaluation.
Payne, Ross positioned Monticello as an experience for everyone's passion by directing visitors to all existing features: gardens, outdoors, wine, architecture, and the overall experience.
