PRINT & ONLINE ADVERTISING
Client: UVa - Darden Executive Education
Title: "Assumptions"
When the time came to find a new way to update the Darden Graduate School of Business’ Executive Education campaign, Payne, Ross found an unexpected way to show professionals what the program was all about. Each ad became a graphic illustration of what can happen when we discard conventional thinking - just as a successful executive needs to do when managing a growing business. The result? Applications are up and so is the level of enthusiasm for this one-of-a-kind program.
