CASE STUDIES
Robert Russa Moton Museum
The Moton High School is is a nationally significant site in the history of the civil rights movement. It was the site of a conflict over equal education for all Americans. This student-organized strike in April 1951 led to a federal court case, which was heard by the Supreme Court of the United States as part of the 1954 Brown v. Board of Education case. When a local group decided to preserve its place in history as a musum they needed a plan to ensure it would be visited for years to come.
To create and promote awareness of the 1-year pre-opening of the Moton Museum, the identity and branding for an historic place with governmental significance (and now a current educational landmark) was developed and carried through using a targeted invitation for this event. Payne, Ross also coordinated the pre-opening event by partnering with local vendors to supply flowers, rentals and food.
Today, the Moton Museum has become a destination in and out of the region and has already begun expansion plans.
Robert Russa Moton Museum is not only viewed as a community asset, but also as an important educational resource for the Commonwealth of Virginia. Educate current and potential donors on the mission of Moton Museum, specifically, communicating the need for generous donations and supports from individuals, businesses, and government.
