The first step in creating
a unified front was to
launch a global website
offered in six different
languages. The website
was the platform to singularly
communicate to existing
and potential customers
the company's mission,
values, product offerings,
and what sets them apart
from their competition.
Payne, Ross was also commissioned to revamp kp's logo and correspondence package. The result is a more modern, eye-pleasing logo, as well as an updated correspondence package including: letterhead, business cards, PowerPoint template, etc. Payne, Ross also put together a 43 page document of brand guidelines, translated into seven languages, which reiterates the new unified voice, and a global company view.
In the process, Klöckner Pentaplast was able to streamline its product offerings and naming system to create one detailed brand architecture configuration. This new configuration was made into a wall chart, to be hung in all office locations, and a pocket guide, printed for all employees, both again in seven different languages. Payne, Ross was integral in managing the design and completion of these comprehensive visual aids.
Payne, Ross & Associates was awarded the 2007 EMMA for Best Overall Marketing for its integrated efforts leading up to the Pack Expo 2006 trade show and the launch of the global website at the annual awards gala of the Central Virginia chapter of the American Marketing Association.
Payne, Ross was also commissioned to revamp kp's logo and correspondence package. The result is a more modern, eye-pleasing logo, as well as an updated correspondence package including: letterhead, business cards, PowerPoint template, etc. Payne, Ross also put together a 43 page document of brand guidelines, translated into seven languages, which reiterates the new unified voice, and a global company view.
In the process, Klöckner Pentaplast was able to streamline its product offerings and naming system to create one detailed brand architecture configuration. This new configuration was made into a wall chart, to be hung in all office locations, and a pocket guide, printed for all employees, both again in seven different languages. Payne, Ross was integral in managing the design and completion of these comprehensive visual aids.
Payne, Ross & Associates was awarded the 2007 EMMA for Best Overall Marketing for its integrated efforts leading up to the Pack Expo 2006 trade show and the launch of the global website at the annual awards gala of the Central Virginia chapter of the American Marketing Association.
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