Already established as
Charlottesville's educational
playground, the Virginia
Discovery Museum (VDM)
approached Payne, Ross
with hopes of re-branding
their image in order to
increase membership and
donations. Specifically,
VDM wanted to create a
new and exciting logo,
tagline, and accompanying
marketing pieces that
would appeal to children
and young parents. Therefore,
the goal was to create
a re-branded identity
by focusing on its educational
features without losing
sight of the VDM as a
place for fun.
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